We help global businesses enter and grow in Asia through market insight, local relationships and support on the ground.
Research
Market insight, turned into a clear plan.
Curate
The right partners, at the right level.
Deliver
Local execution, managed end to end.
Services
Four core services
From first assessment to established operations, our services can be engaged individually or together, scaled to each client's objectives.
Market Entry
Market assessment, entry strategy, partner search and business development across Asia.
Supply Chain
Supplier identification, qualification, production management and quality control.
Trade and Logistics
International freight, customs and documentation, coordinated on the client's behalf.
Support Services
A network of specialists in branding, creative, talent and local operations.
Industries
Energy and Chemicals
Market entry and partner search for energy and chemicals businesses across Asia. WESTJAY acts in an advisory capacity and does not trade energy products for its own account.
Construction and Building Products
- Building materialsBuilding products, finishes and fixtures for construction and development projects.
- Contract furniture and fit outFurniture and fit out for hospitality and residential developments.
Consumer Goods
- Apparel and textilesApparel, accessories and textiles for international brands.
- Beauty and personal careSkincare, cosmetics and wellness products, including private label.
Markets
Where we operate
Offices in Hong Kong and Guangzhou, with partners across Asia.
Approach
How we work
Understand
We start with your objectives, markets and timeline.
Assess
We evaluate the opportunity and recommend a route to market.
Connect
We identify and introduce the partners you need.
Support
We stay engaged on the ground as your business grows.
Planning to expand into Asia?
Speak to our team about your objectives. We will come back with an initial view and proposed next steps.
Services
Our services
WESTJAY offers four core services. Each can be engaged on its own or as part of a wider programme, from first assessment to established operations in Asia.
01
Market Entry
Asia offers significant opportunity, but every market has its own buyers, channels and regulations. From China to India and Southeast Asia, we help companies decide where to go, how to enter and who to work with, reducing the time and cost of building a presence.
Assess
Market assessment
For companies evaluating which Asian markets to prioritise.
The focus is on
- Market size and growth
- Competitive landscape
- Customer and channel structure
- Regulatory environment
Outcome: a clear, evidence based recommendation on where and how to enter.
Enter
Partner search
For companies ready to build sales channels in a chosen market.
The focus is on
- Distributor and partner identification
- Qualification and due diligence
- Introductions at decision making level
- Support through negotiation
Outcome: qualified partners and a channel ready to trade.
Establish
Business development
For companies building momentum in a new market.
The focus is on
- Local representation
- Sales and channel support
- Trade events and delegations
- Regular performance review
Outcome: an effective presence on the ground, without the cost of a local office.
02
Supply Chain
Reliable supply depends on choosing the right manufacturing partners and managing them closely. Our team in China identifies, qualifies and manages suppliers on behalf of international buyers.
Assess
Supplier identification
For buyers seeking reliable manufacturing partners.
The focus is on
- Supplier search and shortlisting
- Capability, capacity and certification review
- Cost benchmarking
Outcome: suppliers selected on evidence.
Enter
Production setup
For buyers preparing a first order with a new supplier.
The focus is on
- Specification and compliance
- Sampling and approval
- Commercial terms
Outcome: production ready to begin to an agreed standard.
Establish
Production and quality management
For ongoing supply that needs close oversight.
The focus is on
- Production monitoring
- Quality control and inspection
- Pre shipment checks
Outcome: consistent quality and clear accountability.
03
Trade and Logistics
Moving goods across borders involves several providers and a great deal of documentation. Working with established logistics partners, we coordinate each shipment on the client's behalf, as a single movement with one point of contact.
Ship
Freight
For shipments of any size, by sea or by air.
The focus is on
- Sea and air freight
- Full, part and consolidated loads
- Collection and delivery
Outcome: goods moved door to door, on schedule.
Clear
Customs and documentation
For shipments that need to clear without delay.
The focus is on
- Export and import clearance
- Commercial documentation
- Compliance certificates
Outcome: documents prepared and checked before departure.
04
Support Services
Establishing and growing a business in Asia draws on many skills. Through our network of specialists, we provide the support clients need at each stage, improving efficiency and saving time and cost.
Brand
Branding and creative
For companies building a brand presence in a new market.
The focus is on
- In market branding and creative strategy
- Copywriting and content
- Translation and localisation
- Packaging and product design
Outcome: a brand that speaks to the local market.
Talent
Specialist talent
For projects that need experienced people on the ground.
The focus is on
- Specialist and interim talent
- Recruitment support
- Dedicated project teams
Outcome: the right people in place, when they are needed.
Operate
Local operations
For companies setting up or expanding operations in the region.
The focus is on
- Company formation and compliance, through partner firms
- Local vendor vetting and appointment
- Office and showroom design and fit out
Outcome: operations established efficiently, with fewer surprises.
Technology
WESTJAY combines expertise on the ground with proprietary AI tools developed within the group. The result for clients is a faster, more reliable and fully transparent supply chain.
These capabilities are also available as a service to brands and manufacturers looking to modernise their own supply chains.
Faster
Briefs, specifications, quotations and documents prepared in a fraction of the usual time.
Fewer errors
Quality and compliance checked at every stage, before goods leave the factory.
Full visibility
Clients follow every order as it progresses, from first brief to delivery.
Any language
Clear communication between buyers and manufacturers across borders.
Considering a move into Asia?
Speak to our team about your objectives. We will come back with an initial view and proposed next steps.
About
WESTJAY
WESTJAY is a Hong Kong trade and advisory company with offices in Hong Kong and Guangzhou. We help global businesses enter, operate and grow in Asia, drawing on established relationships with manufacturers, trading partners, logistics providers and specialists across the region.
We work with international groups and growing companies alike, as an extension of their teams in the region.
Contact
Talk to us
Tell us about your plans for Asia.
- Company
- Westjay Limited
- Registered office
- Room 701, Unit 108B, 7/F, Tower B, New Mandarin Plaza, 14 Science Museum Road, Tsim Sha Tsui, Hong Kong
- China office
- Room 508F, Unit 502, No. 1 Jinsui Road, Tianhe District, Guangzhou, Guangdong Province, China
- Company number
- 81349667